from kylie
effortless eyeshadow that stays put for up to 12 hours
how to use
Use the doe foot applicator to easily swipe it on your lids then blend with your finger or favorite brush.
why we love it
Whipped, cream-to-powder texture
for effortless eye looks.
long-lasting color
Stays put for up to 12 hours without budging.
Easily buildable
Leaves a visibly blurred, soft-matte finish.
Weightless and comfortable
Doesn’t crease or settle into lid lines.
flexible doe foot
for mess-free application and Offers ample playtime before drying.
real results
100% say
the formula blends seamlessly.
100% say
the formula blurs fine lines on the lid.
100% say
it doesn’t settle into lid lines.
100% say
the formula is non-oily, non-sticky, and doesn’t dry out the lids.
100% say
it leaves a smooth, soft-matte finish.
100% say
it’s highly pigmented and gives full coverage.
100% say
it’s easily buildable and doesn’t get patchy.
100% say
it applies evenly on the lids without leaving any streaks.
100% say
it’s weightless, flexible, and comfortable on the lids.
100% say
the color doesn’t fade throughout the day.
100% say
it’s smudge-resistant, crease-resistant, and doesn’t flake.
100% say
it doesn’t transfer on the upper lid.
